Enroll now!
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Enroll now! ☆
Content Writing
Fundamentals
This class is designed to give you the essential skills to create engaging, well-structured content that not only captivates readers but also drives results. Whether you're looking to improve your SEO writing, enhance your marketing content, or just sharpen your writing abilities, this course covers everything from understanding your audience to crafting content that resonates.
What you’ll learn
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Techniques for identifying your target readers, tailoring your writing style, and adjusting your voice to suit different audiences accordingly.
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How to identify and use relevant keywords to improve search engine visibility and attract the right audience.
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Different copywriting formulas to write captivating openings that hook readers and encourage them to continue reading.
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The importance of using headings, bullet points, and other formatting techniques to enhance readability.
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Various content formats, including blog posts, articles, social media updates, and newsletters – adapt your writing for each format while maintaining a consistent brand voice.
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Strategies for self-editing, such as identifying common errors, tightening prose, and enhancing clarity, ensuring your final piece is polished and professional.
Why take this class?
Transform Your Passion into Profession
If you've always wanted to write but didn't know where to start, this class is your gateway. With expert guidance, you'll transform your passion for writing into a professional skill set that can lead to fulfilling career opportunities or side hustles, allowing you to do what you love while earning a living.
Craft content that connects
Learn how to create compelling narratives and attention-grabbing headlines that captivate your audience. You'll develop the skills to not just inform but also inspire and persuade your readers, driving them to engage, share, and take action—all essential skills for a successful writing career in marketing.
Network with Like-Minded Individuals
Join a vibrant community of aspiring writers and content creators. This course provides the perfect platform to connect with peers, share experiences, and collaborate on projects, fostering relationships that can support your writing journey and lead to future opportunities.
Meet your instructor
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Meet your instructor ✳
ELISE
Elise will be your will be your mentor in the art of content writing, bringing six years of experience in content and SEO. She has worked with local and international clients in different industries like technology, health and wellness, law, beauty, education, hospitality, HVAC, lifestyle, and more, helping them communicate their brand stories and engage their audiences in a way that drives results. Elise's expertise spans a wide array of formats, including blogs, long-form articles, web content, newsletters, social media posts, product descriptions, landing pages, ad copies, and marketing video scripts.
Known for her ability to lead diverse teams of marketers, Elise has conducted several company training sessions on SEO, writing, and branding, sharing her expertise to help others grow. She's also an SEO trainer at Inventive Media, a computer training school in Makati.
Outside of her marketing work, Elise is also a painter and tattoo artist, bringing creativity and passion to everything she does. To learn more about her journey, check out her LinkedIn profile – feel free to connect and start a conversation anytime!
Content Writing
Fundamentals
Course Fee:
Basics of SEO
Course Fee:
₱800
₱400
Get 50% off if you're part of the first 500 to sign up for any of our classes!
This fee includes:
Comprehensive 1 hour and 30 minute online class
A copy of the course curriculum to guide your learning
Downloadable lesson PDF for easy reference
Join us to enhance your skills and knowledge in a supportive learning environment!
✺ Frequently asked questions ✺
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This course is perfect for aspiring writers, small business owners, marketers, and anyone looking to enhance their writing skills for personal or professional growth. Whether you're starting a new career in content writing or seeking to improve your existing writing abilities, this course will benefit you.
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No prior writing experience is required! This course is designed for anyone interested in improving their writing skills, whether you're a complete beginner or looking to refine your existing knowledge.
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The course covers a variety of writing formats, including blogs, long-form articles, newsletters, social media posts, product descriptions, landing pages, and marketing content, ensuring a well-rounded understanding of content writing.
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After completing this class, you’ll be empowered to pursue various writing opportunities, such as content writer, copywriter, SEO specialist, freelance writer, and social media manager, among others. You’ll also learn how to secure projects and build a portfolio.
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Yes! After the class, you will receive a certificate of completion. We're currently working on obtaining formal accreditations, but you will still receive a certificate to showcase your achievement.
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Absolutely! You’ll have opportunities to connect with the instructor and your fellow students throughout the course, ensuring you get the support you need.
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The Content Writing Fundamentals course is currently conducted via Google Meet, making it convenient for you to join from anywhere. We’re exploring options for in-person workshops in the near future.